Advisory Kru

Your Outsourced Office of the CFO

Institutional-grade financial leadership. No full-time hire.

“The most expensive financial mistake is waiting until you need a CFO to get one.”

Most growth-stage businesses scale their operations before their financial infrastructure. By the time a PE buyer looks under the hood — the gaps are visible. Restated financials. Missing KPIs. Unnormalized EBITDA. Deals slow. Multiples compress. Value disappears.


What We Do

A complete finance department. One engagement.

Bookkeeping & Controller

Cash and accrual bookkeeping · reconciliations · AR/AP · payroll · monthly financial statements

Fractional CFO

Budgeting & forecasting · FP&A · KPI dashboards · cash runway management · exit planning

Investor Relations

Weekly KPI reports · board packages · investor updates · Series A/B support · diligence readiness

Transaction Advisory

Buy-side & sell-side M&A · Quality of Earnings (QoE) · PE process preparation · capital raising


6x → 10x+

The EBITDA multiple gap between a prepared and an unprepared seller in the lower middle market.

The Work Starts Before the Process

PE buyers pay a premium for companies that already look like they are PE-owned. Clean financials. Normalized EBITDA. Documented add-backs. A KPI dashboard that tells the story before the buyer has to ask. Advisory Kru builds this infrastructure 12–24 months before the transaction — so when the call comes, you are ready.

  • GAAP-compliant financials and audit readiness
  • Normalized EBITDA with defensible, documented add-backs
  • Working capital analysis and closing peg preparation
  • Quality of Earnings readiness (sell-side)
  • Data room and management presentation

What You Receive

Every Week

Weekly KPI Report

  • Operating metrics dashboard — cash, revenue, pipeline
  • Cash position and runway
  • Key risks and open items flagged
  • Delivered every week. No exceptions.

Every Month

Monthly Financial Package

  • Full three-statement financials (P&L, Balance Sheet, Cash Flow)
  • Budget vs. actual variance analysis
  • Adjusted EBITDA reconciliation
  • Rolling 12-month forecast
  • Board-ready management report

The Team

Advisory Kru is led by a team of former family office executives, investment bankers, and private equity investors, supported by credentialed accountants with direct experience in venture capital raising, venture and PE-backed company operations, financial reporting, and transaction execution. Our professionals have sat on both sides of the table — as operators, as investors, and as advisors to founders navigating growth, capital events, and exits.

Every engagement is staffed with a dedicated Lead CFO and two mid-level professionals — delivering a full finance function at a fraction of the cost of a single senior hire. You receive institutional-caliber coverage from day one, without the overhead of building an internal team.

Why Advisory Kru

Others

One person. A few hours a week.

Advisory Kru

A CFO, a relationship manager, and a senior associate — deployed fully from day one.

Others

Bookkeeping with a CFO title.

Advisory Kru

PE and investment banking experience embedded in your business. We have sat across the table from buyers. We know what they find.

Others

Monthly statements. Delivered late.

Advisory Kru

Weekly KPI reports + monthly financials + rolling forecasts. On time. Investor-grade. Every time.

Others

A solo hire at $300K–$500K+ salary, benefits, and equity.

Advisory Kru

No dilution. No recruiting. 40–60% less than a full-time CFO. The same institutional caliber.

Let’s Talk

Advisory Kru works with a small number of companies at a time. Engagements are selected for fit — not volume.

sam@krufund.com